Logo design articles
The function of the logo
In order to discuss the general function of the logo, we must firstly identify and define the environment where this will have to fulfill its function. The environment is called brand and the definition is as follows: the brand is a collection of ideas and images, a collection that constitutes an undivided whole meant to transmit and sustain the values of a company, a product or a service. As you have noticed, this definiton has brought into discussion two defining elements: idea and image. I'd like to emphasize that it is important to follow this order: ideas come first and images are born out of ideas to visually represent them. Once we have known the environment and its defintion, we can discuss about the functions that the logo must fulfil. [...]
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Logo design - The price that has to be paid
What the logo design industry offers today is extremely generous and diverse both in stylistics and in the prices. The www environment allows, facilitates and sustains the continual diversification of the market, both due to the dynamics of the appearance of new companies and to the dynamics of the graphic and stylistic tendencies. The prices of the logo design services vary in a surprising way from bottom range prices [20USD] to top range prices: thousands and tens of thousands of USD.
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